With so many people talking about UI usability there many examples of sites which are clearly designed NOT for usability but for page views maximization. Lets look at the weather.com for example and navigate to the 10 days forecast page ( snipped is shown). As we can see they do not show precipitation, wind speed, high temperatures and low temperatures simultaneously in the area B, which is clearly can accommodate them all comfortably, but instead the site requires us to click on the control A three more times to see all the weather information. Note, that changing the control A selection causes entire page to refresh, and vuala! The site has thrown three times more advertisements on us.
Good luck if you try to suggest them to improve usability!
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